Spoken at the Magazine Innovation Summit, Oct. 14-15, 2009. New York City.
"By harnessing its [technology's] power we can transform the way we create content, distribute our products, develop new revenue streams, personalize and customize our magazines, position our brands, and delight our audience and advertisers. Innovation foes not mean abandoning our core values in pursuit of any new and shiny digital object that comes along. Innovation offers the ability to do business smarter and faster, and to find new ways of bringing our graphic and journalistic sensibilities to new platforms and new audiences." Nina Link, MPA President and CEO.
You are perfectly positioned to use all of this to bring to life what you do every day. If a publisher can do that by offering a daily download or a recipe at 4 p.m. or daily yoga exercises in the morning or some piece of valued content, a group of subscribers will opt in and be extremely valuable to advertisers. Michael Kelley, Partner, Advisory Services for PricewaterhouseCoopers' Entertainment, Media, COmmunications and Technology Sector.
If you're not pursuing a niche strategy you're not going to be here in five years. David Liu, Co-Founder and CEO of The Knot Inc.
